![]() You can target (previous) customers, website visitors, and specific demographics and interests.The targeting options are more precise than anywhere else you can find online.Running great ads with the correct Facebook Call-To-Action (CTA) buttons will help you to achieve specific goals. ![]() Facebook (and its other properties) are the most extensive social network there is this means that all your customers are there as well.Just because that organic reach is on its way down doesn’t mean it is gone! And with suitable ads, you can guarantee better visibility for your content.One of the first questions that might come to mind is, should I even be on Facebook and run ads on the platform anymore? After all, you can see the growing competition on this platform amongst businesses so you might think that it is not worth it anymore.īrands all try to target the same audience as yourself, and people are fed up with the same boring messages repeatedly. Ready to craft your own Facebook ad copy?.Five ways for more powerful Facebook Ad headlines.#8 Be sure to anticipate any objections in your ad copy.#5 Use the power of social proof in your ads.#4 Use simple language that even a third-grader can understand.#3 Smaller audiences means more effective ads.#2 Make sure your copy matches your campaign objective.#1 Make sure your copy fits with your images.Best practices for Facebook Ads copywriting.Small brands, even mom-and-pop shops, can compete with all the larger ones out there as long as you have the right tools and the creativity to create those compelling ads. The beautiful thing about social media, though? The playing field is leveled. do the analytics so you can learn what is working and what isn’t so you can continuously keep improving.find out where the right audience for your business is so you can target them.writing great copy that will compel them to stop what they are doing and read, listen, or watch your ad.How can you capture the attention of the right audience at the right time in such a way that they want to stop scrolling (or whatever it is that they are doing) and take notice of your ad? This is turning into a real challenge for marketers like yourself. And the people that are still willing to consider reading, watching, or listening to your ads online feel that for them to give you their attention, your ad needs to be compelling and engaging. Television ads are being muted (or people zap to another channel or walk out of the living room), and advertisement online is being blocked. Well, if you’ve been active in the marketing and advertising world like we have over the past decade, you also start to see a different pattern in the advertising world in general. So what do I have to do? Just fill in my credit card and boost those posts? This means that you as a business have to start using advertising to still get the word out to all those hard-earned followers. What happened, though?įacebook organic reach for your page has been on a steady decline for these last few years. So being on this platform for you as a business owner makes total sense, right?Īnd you’ve probably already built a page with an audience over the years as a result. log into Facebook daily, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to research done by Pew Research Center. ![]() In fact, 1.09 billion of you are out there every day, being active on Facebook.ĭespite there being some talk in the last couple of months that the reach of Facebook would be on a decline, the data shows that the opposite is pretty much the reality. ![]() And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats. If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook, like Instagram or WhatsApp).
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